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Project Details

Brand name : HYGIENE Agency : BBDO Bangkok : Thailand Category : Social Released : August 2016Associate CD / Art Director : Apichai Inthutsingh

Project Description

One of the most classic problems for school kids, they grow so fast so their uniforms can fit only 1 year. HYGIENE, a brand that promises a complete fabric care wants to prove that any clothes can last longer. So we created; THE LONG-LASTING UNIFORM, the school uniform that can be expanded according to average kid’s body growth rate. Mom can open the seams whenever they want making it last longer. And giving it a good care with Hygiene.

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